Whether it is YouTube, Instagram, Tiktok, or Snapchat, the majority of us use social media on a daily basis. However, have you ever given any thought to the inner workings of these apps? These platforms’ use of artificial intelligence (AI) is a major factor in their personalization and addictiveness.
Social media companies use AI to better understand our preferences and behavior. Instagram’s Explore page, for instance, displays posts according to what you’ve liked, shared, or even paused on while scrolling. This is AI that learns your preferences and makes educated guesses about what you would want to view next. The “For You” page on TikTok is no different. It’s not random; rather, it’s powered by strong AI that analyzes your interactions and recommends content that it believes you’ll like.
AI is also used to filter out harmful or unsuitable content, create filters and effects on apps like Snapchat, and recognize faces in images (for example, Facebook suggests who to tag). AI chatbots are being used by some platforms for customer support or to assist with in-app purchases.
AI can also help you recognize faces in photos (for example, when Facebook marks them), filter harmful or inappropriate content, and create filters and results for applications like Snapchat.
Some platforms help you use AI chatbots to serve customers or make purchases directly through the application. AI makes things faster and more personalized, but also raises concerns.
For example, this could lead to the fact that people only see content, and it confirms the opinion called “filter bubble”.
Some platforms help you use AI chatbots to serve customers or make purchases directly through the application. AI makes things faster and more personalized, but also raises concerns.
For example, this could lead to the fact that people only see content, and it confirms the opinion called “filter bubble”.
Still, there’s no doubt that AI is changing how we use social media. It makes our experience smoother and more fun, but it’s important to be aware of how much these apps know about us.
So, don’t forget to scroll through your favorite apps next time
Make sure that AI will probably work behind the scenes and stay longer in the application. Whether it’s a good or a bad thing, it depends on how it is used and how much we understand it.
